Experience Optimization
At AdAppT.Mobi is For a Fortune 500 company in the hospitality industry, iQuanti provided our experience optimization service with the objective to drive deeper customer engagement and increase conversion. To do so we conducted a full end-to-end website journey analysis. We then prioritized optimization opportunities by business impact using a custom ROI model to drive the overall testing strategy. Guided by the strategy and roadmap, we ran a disciplined series of tests across the site to consistently provide lift to KPI’s.
The Challenge
Complex business model with multiple stakeholders
Dependencies on technology timelines and legacy systems
Tagging issues across the site
Lack of resources and processes to support optimization work stream.
The Solution
Paid Acquisition Management – PPC, Display / Remarketing, Social.
Organic Acquisition Management – SEO.
Website and Landing Page Design, Development and Hosting.
Website and Landing Page Experience Optimization.
Analytics tagging, tracking and reporting.
Cross channel optimization.
End to end strategy
TESTS COMPLETED
INCREASE IN MOBILE SITE CONVERSION RATE
INCREASE IN DESKTOP SITE CONVERSION RATE
MILLION ESTIMATED IMPROVEMENT ON REVENUE