Search Engine Marketing

Experts in Marketing

Search Engine Marketing

End-to-End Paid Search Targeting & Spend Optimization.
Performanced-Based SEM that Establishes Audience
Connections & Drives Conversions.

Effective bid management

Using historical, first, and third-party data sets to determine the value of every keyword, Adappt is able to set custom bids for each keyword to target the ideal ad position, device, region, time of day of every search, and minimize wasted ad spend.

Achieving optimal quality scores

Using Adappt's Score Management, we can identify the greatest opportunity for improving your paid search Quality Score and drive significant cost savings. Once optimized, a high-Quality Score allows campaigns to pay less for each click than competitors.

Effective ad copy creation & delivery

Ad copy is the pivotal moment for brands to connect with their audience and gain a leading edge. At Adappt, we leverage first and third-party data, including cross-channel marketing insights, to deploy the ad copy that maximizes acquisitions.

High conversion optimization

Leveraging emerging, data-driven search technologies, we at Adappt, develop customized test & learn plans that are supported by robust analytics. We continually repeat this Test & Learn an approach for on-going conversion optimization.
The Foundation of Search Engine Marketing


Keywords are the foundation of search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.

Some of Our Results

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